16 November Islington Square Market

And introducing the new WOOW brand!!

Nov 05, 2024

Save the date!

On 16 November, WOOW will be collaborating with Urban Food Fest to bring you a culinary and holiday shopping experience! Bring your friends for a stroll through beautiful Islington Upper Street, then join us in islington Square to enjoy delicious bites from local food vendors and to shop from local businesses by women in our community.

Event Details
Date: 16th November
Time: 11:00am – 5:00pm
Location: Islington Square, 116 Upper Street, N1 1AB
What to expect:

Urban Food Fest: Gourmet street food, desserts, craft & artisan products
Women on Our Way (WOOW): dietician, silk robes, towels, pillows, yoga & pilates studio, original artwork, pottery (find their Instagram handles below!)

BONUS: Show this email when you checkout, and you can get a complimentary craft beer or soft drink with each purchase you make!

EXTRA BONUS: Samya Studio has offered that the women in our community can access a referral link for a FREE class! It’s only a short walk away from the market, so plan to pass by before or after the market!

Save it in your calendar via this EventBrite invitation.

And nowwwww….check out the new WOOW brand!

Over the past several weeks I’ve been developing a brand strategy for our community and am SO excited to begin sharing it with you! Have a peek below at our key brand elements:

Overall aesthetic

Colours

Inspired by nature and rooted in feminine elegance, this new bold and bright colour palette will catch your eye and spark you with the energy needed to bring positive change into your life.

Symbols

Think of these like funky earrings! They’ll accessorise our visual communications to show individuality, uniqueness and allow for creative expression. Each has been modelled on the female figure, further emphasising that WOOW Women come in all shapes and sizes and that our diversity is what makes this community so strong!

Journey mark

This WOOW ‘W’ represents the fluid journey we each take in our career journey - the ups and downs and turns and pivots! This will be zoomed in and out of, just like how at times we need to focus in on certain aspects of our career while at other times it’s important to keep the bigger picture in mind.

So there you have it! Let me know what you think!!

And HUGE shoutout to creative genius Nimisha (Nimisha Inc / @nimishainc) who helped me pull the branding together! She has incredible tools and resources to help founders get clear on their creative vision and strategy, then uses her magic touch to elevate it and bring it to life. Go check out this WOOW WOMAN and give her the flowers she deserves!!!!

You can peek at some of her projects here, and her email is nimisha@nimisha-inc.com for when you’re ready to start shining too heheh.

PS. Don’t forget about Pivot Club!

Grab your ticket for our 6 November & 20 November gatherings.

Catch you there!
Sade